The Wright-Way Shopper began on June 27, 1980. The publication included historic reviews of the communities in the Wright County area. It was also designed as a vehicle for advertisers who wanted a large yet concentrated coverage for his/her business or company in the Wright County area. It was published on a bi-monthly basis and each issue contained a feature story on town histories, landmarks, institutions, or special events.

On June 23, 1981, the name changed to Wright-Way...Sher-Way Shopper to include Sherburne County. The paper became a weekly publication, and included in the paper were television listings and several syndicated columns.